Project Description
The City of Santa Barbara used their grant funds to conduct a Reuse
Campaign to promote and increase reuse in the Santa Barbara community. The
Campaign targeted the entire community to receive education about reuse as a
waste diversion method. Grant funding established public information
to bring the community together around the concept of reuse. By educating
the community about the wide array of local reuse programs, from food to
computers to sporting goods, the number of people contributing to and
benefiting from those programs increased.
The steps required to accomplish their project are as follows:
Task 1: Reuse Campaign — Conduct Planning Meetings.
Three planning meetings have been held with the City of Santa Barbara Solid
Waste Specialist and the Art From Scrap director to review the scope of the
project and plan the initial steps to be taken. The Reuse Campaign entails a
variety of activities that will need planning as the project unfolds.
Additional planning meetings will be held as they move through the various
aspects of the project. Task 1 is 50 percent complete.
Task 2.1: Reuse Logo Meeting with Graphic Designer Regarding "Logo"
Concept.
A concept meeting was held with the graphic designer to communicate the
scope and intent of the project and brainstorm possible logo ideas. The
graphic designer was given a listing of local reuse businesses and reuse
information from the CIWMB Web site to help him understand what the logo
will represent. Task 2.1 is 100 percent complete.
Task 2.2: Develop Reuse Logo.
The graphic designer developed a variety of potential logos for the Reuse
Campaign. Ten logo versions were circulated by the Art From Scrap director
for general reactions and feedback from City of Santa Barbara, Community
Environmental Council, and Art From Scrap staff, as well as from other
people in the community. Task 2.2 is 100 percent complete.
Task 2.3: Concept Review Meeting for Reuse Logo.
A logo review meeting was held with the graphic designer to discuss the
feedback received and to agree on two versions of the logo to refine. Uses
of the logo were discussed again to help the graphic designer visualize the
logo in some specific contexts. Task 2.3 is 100 percent complete.
Task 2.4: Design Revisions for Reuse Logo.
The graphic designer finalized the logo for inclusion in all aspects of the
Reuse Campaign. Task 2.4 is 100 percent complete.
Task 2.5: Meeting to Approve Reuse Logo.
The final reuse logo has been approved. Task 2.5 is 100 percent complete.
Task 3.1: Local Reuse Organizations Research Businesses and
Organizations.
The Art From Scrap director has researched and identified over 140 businesses in
the City of Santa Barbara that collect and/or sell some type of reused
materials. Types of materials include antiques, books, clothing, baby
equipment, architectural materials, computers, eyeglasses, furniture,
lighting fixtures, magazines, mattresses, packing materials, records,
surfboards, sporting goods, marine salvage, toner cartridges, and tires.
The list is incorporated in the City of Santa Barbara's Reuse Web site. Task 3.1 is
100 percent complete.
Task 3.2: Local Reuse Organizations Develop Information Gathering Form.
A spreadsheet has been developed to track each reuse business identified in
Task 3.1. Information to be gathered includes name of business, type of
material, address, phone number, e-mail address, website, business owner,
contact person, interest in participating in Santa Barbara Reuse Campaign,
and other information. Task 3.2 is 100 percent complete.
Task 3.3: Local Reuse Organizations Contact Organizations and Gather
Information.
Phone numbers and addresses for each business have been recorded and
incorporated into the list for inclusion in the City of Santa Barbara's
Reuse Web site. Task 3.3 is 100 percent complete.
Task 4 (Subtasks 4.1-4.6): Reuse Ads.
All meetings and processes have been completed in the design and
finalization of three Reuse Campaign ads to be used throughout the campaign. The ads
have been approved by the CIWMB. Tasks 4.1-4.6 are 100 percent complete.
Tasks 4.7-4.12:
The City of Santa Barbara's Reuse Web site is still in process and since
that Web address is an important aspect of each ad, the ads will not be
placed until that site is completed and up. Tasks 4.7-4.12 have not yet been
started.
Task 5 (All Subtasks): Art From Scrap Ads.
One meeting has taken place between the AFS director and the graphic
designer to begin planning the Art From Scrap ads. An on-site visit to AFS
by the graphic designer and photographer is scheduled for May 26, 2004. Task
5 is ten percent complete.
Task 6 (All Subtasks): City TV Reuse Video.
City TV has conducted planning meetings with AFS director and City of Santa
Barbara solid waste specialist, as well as internal meetings. Planning and
writing of the video script is in process, with production scheduled to be
completed during the summer of 2004. Task 6 is five percent complete.
Task 7 (All Subtasks): Art From Scrap PSAs.
Work on the PSAs is scheduled to begin after the completion of the reuse
video. Task 7 has not yet been started.
Task 8 (All Subtasks): Santa Barbara Reuse Web Page.
Task 8.1:
Planning sessions for the City of Santa Barbara Reuse Web site have been
conducted. Task 8.1 is 100 percent complete.
Task 8.2:
The Reuse Web site has been designed and is in the process of being
programmed by the City of Santa Barbara webmaster. This task has taken much
more time than anticipated. Task 8.2 is 90 percent complete.
Tasks 8.3-8.5:
The Reuse website is an important aspect of the overall reuse ads, so they
plan to incorporate this aspect of the work plan and budget to cover
additional time and expenses to develop the Reuse Web site and to run
additional reuse ads (which will promote the Reuse Web site). Tasks 8.3-8.5
have not yet been started.
Task 8.6:
Ongoing by City of Santa Barbara staff.
Task 9 (All Subtasks): Art From Scrap Brochure.
One meeting has taken place between the AFS director and the graphic
designer to begin planning the Art From Scrap brochure. An on-site visit to AFS by the graphic designer and a photographer is scheduled for May 26,
2004. The AFS ads and brochure will contain some of the same elements, and
are being designed consecutively. Task 9 is ten percent complete.
Task 10: Distribute AFS Brochures Through City of Santa Barbara Utility
Bills.
AFS brochure distribution will follow completion of Task 9, which is not yet
finished. Task 10 has not yet been started.
Task 11 (All Subtasks): Business Reuse Information Packet Planning.
Information for the Business Reuse Information Packet will be pulled from
the City of Santa Barbara's Reuse Web site after the site is completed. Task 11 has not yet been started.
Task 12.1: AFS Reuse Education Planning and Development Meetings.
Four meetings were held with the Art From Scrap Director and the CEC
Education Coordinator to plan, research, and develop Reuse educational
materials for the Art From Scrap waste reduction education program. Two
planning and development meetings were also held with the AFS director and AFS education staff. Task 12.1 is 100 percent complete.
Task 12.2: Purchase Additional Display Items for AFS Reuse Education
Program.
AFT staff purchased display sample materials from the supermarket and thrift
store, representing similar items that could be reused and were either
durable or disposable (e.g., toy snake made out of fragile plastic and
another out of durable rubber, plastic fork and metal fork). Task 12.2 is 100 percent complete.
Task 12.3: Create New Displays.
AFS staff created a new educational display to be used when students come on
waste reduction field trips. The display is interactive, having students
distinguish between reusable and non-reusable items, with a focus on similar
items that are either durable or disposable. Task 12.3 is 100 percent complete.
Task 12.4: Research Reuse Curricula for AFS Teacher Packets.
The AFS program director has developed teacher information packets on
several waste reduction subjects, including teacher background information
and student pre and post lessons. Task 12.4 is 100 percent complete.
Task 12.5: Research and Review Education Curricula.
The CEC Education Coordinator participated in developing the reuse
information and has reviewed the completed packets. Task 12.5 is 100 percent complete.
Task 12.6: Duplicate Reuse Curriculum and Compile for Teacher Packets.
The AFS reuse information packets were completed later than expected. They will be duplicated and distributed to
teachers during the 2004/2005 school year. Task 12.6 has not yet been started.
Task 12.7: Conduct AFS Reuse Education Program to Students.
The AFS Reuse Education display has been in use since October 1, 2003, in
conjunction with all AFS Waste Reduction field trips. Students are reacting
positively to the interactive games of deciding which of several similar
items are reusable (durable) or trash (disposable). Task 12.7 is 100 percent complete.
Task 13 (All Subtasks): Conduct Training Meetings for Staff to
Implement Business Donation Solicitation Process.
Task 13.1:
AFS received funding from the Santa Barbara Foundation for a Business
Coordinator position that started in January 2004. Several meetings have
been held with the AFS Director, the Business Coordinator, and AFS staff
identifying business donors, creating tracking tools for donated materials,
training staff, contacting businesses, and collecting materials. Task 13.1
is 100 percent complete.
Task 13.2:
The AFS director and business coordinator have researched and compiled
several lists, by different categories, of potential business donors to AFS.
Task 13.2 is 70 percent complete and is ongoing.
Task 13.3:
AFS director has reviewed and modified all compiled lists. Task 13.3 is 100
percent complete.
Task 13.4:
Business questionnaire was developed. Task 13.4 is 100 percent complete.
Task 13.5:
The AFS business coordinator has gathered information from 109 potential
businesses from the business list developed. Task 13.5 is 75 percent
complete.
Task 13.6:
The AFS director has evaluated the information obtained through phone calls
to identify appropriate business donors. Task 13.6 is 100 percent complete.
Task 13.7:
Develop final new business donor list. Task 13.7 is 100 percent complete.
Task 13.8:
New businesses have been contacted to schedule donations of materials to AFS.
Task 13.7 is 65 percent complete.
Task 13.9:
AFS staff implemented business donation pick ups. This task is 25 percent
complete and ongoing.
Task 13.10:
AFS donor database designed. Task 13.10 is 100 percent complete.
Task 13.11:
Business donation information is being entered into the database on an
ongoing basis. Task 13.11 is 20 percent complete.
Task 14 (All Subtasks): Reuse Open House — Planning Sessions.
The Reuse Open House is scheduled to be held in April 2005, in conjunction
with Santa Barbara Earth Day. Task 14 has not yet been started.
Task 15: Track Tasks for AFS and Report to City.
AFS director has reported the progress on AFS tasks to the City of
Santa Barbara for inclusion in the first two progress reports. Financial
information and staff hours have also been compiled and submitted. Task 15
is 50 percent complete.
Task 15.1: Track Compilation of Tasks and Submit Progress Reports and
Invoices to CIWMB.
The City of Santa Barbara has completed the first progress report for the
CIWMB. The invoice for this period was included with the second report. Task 15.1 is
100 percent complete.
Task 15.2: Track Compilation of Tasks and Submit Progress Reports and
Invoices to CIWMB.
Task 15.2 is 100 percent complete.
Tasks 15.344-15.4:
These reporting tasks will be completed as the grant develops according
to the Work Plan. Task 15.3-15.4 have not yet been started.
*Permission was obtained from grant recipient to publish project profile.
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