Project Description
The City of Santa Barbara used their grant funds to conduct a Reuse
Campaign to promote and increase reuse in the Santa Barbara community. The
Campaign targeted the entire community to receive education about reuse as a
waste diversion method. Grant funding established public information
to bring the community together around the concept of reuse. By educating
the community about the wide array of local reuse programs, from food to
computers to sporting goods, the number of people contributing to and
benefiting from those programs increased.
The steps required to accomplish their project are as follows:
Task 1: Reuse Campaign — Conduct Planning Meetings.
Two planning meetings have been held with the City of Santa Barbara Solid
Waste Specialist and the Art From Scrap Director to review the scope of the
project and plan the initial steps to be taken. The Reuse Campaign entails a
variety of activities that will need planning as the project unfolds.
Additional planning meetings will be held as they move through the various
aspects of the project. Task 1 is 20 percent complete.
Task 2.1: Reuse Logo Meeting with Graphic Designer Regarding "Logo"
Concept.
A concept meeting was held with the graphic designer to communicate the
scope and intent of the project and brainstorm possible logo ideas. The
graphic designer was given a listing of local reuse businesses and reuse
information from the CIWMB Web site to help him understand what the logo
will represent. Task 2.1 is 100 percent complete.
Task 2.2: Develop Reuse Logo.
The graphic designer developed a variety of potential logos for the Reuse
Campaign. Ten logo versions were circulated by the Art From Scrap Director
for general reactions and feedback from City of Santa Barbara, Community
Environmental Council, and Art From Scrap staff, as well as from other
people in the community. Task 2.2 is 100 percent complete.
Task 2.3: Concept Review Meeting for Reuse Logo.
A logo review meeting was held with the graphic designer to discuss the
feedback received and to agree on two versions of the logo to refine. Uses
of the logo were discussed again to help the graphic designer visualize the
logo in some specific contexts. Task 2.3 is 100 percent complete.
Task 2.4: Design Revisions for Reuse Logo.
The graphic designer is currently refining the logo and mocking up some ads
and signage with the logo incorporated for review at the next meeting. Task 2.4 is in process and expected to be completed in early December
2003.
Task 2.5: Meeting to Approve Reuse Logo.
The City expects to hold the final Reuse Logo approval meeting in early
December 2003. Task 2.5 has not yet been started.
Task 3.1: Local Reuse Organizations Research Businesses and
Organizations.
The Art From Scrap Director has researched and identified 56 businesses in
the City of Santa Barbara that collect and/or sell some type of reused
materials. Types of materials include antiques, books, clothing, baby
equipment, architectural materials, computers, eyeglasses, furniture,
lighting fixtures, magazines, mattresses, packing materials, records,
surfboards, sporting goods, marine salvage, toner cartridges, and tires.
Additional businesses are still being researched. The City expects to
complete this task by the end of December 2003. Task 3.1 is 80 percent complete.
Task 3.2: Local Reuse Organizations Develop Information Gathering Form.
A spreadsheet has been developed to track each reuse business identified in
Task 3.1. Information to be gathered includes Name of Business, Type of
Material, Address, Phone Number, E-mail Address, Web site, Business Owner,
Contact Person, Interest in participating in Santa Barbara Reuse Campaign,
and Other Information. Task 3.2 is 100 percent complete.
Task 3.3: Local Reuse Organizations Contact Organizations and Gather
Information.
Phone numbers and addresses for each business have been recorded in
preparation for collecting additional information. The City expects to have
this task completed by the end of December 2003. Task 3.3 is ten percent complete.
Task 4 (All Subtasks): Reuse Ads.
One meeting has been held with the graphic designer to discuss concepts for
the Reuse Ad series of three ads. A rough layout of the ad concept is being
worked on by the graphic designer, with the goal of finalizing the Reuse
Logo in the ad context. All subsequent aspects of Task 4 will follow. The
City expects to meet again in December 2003 to see some ad concepts. The
timeline for ad placement is being reworked, since the first date of October
1, 2003 was not met and the ads are not yet ready. Task 4 is five percent complete.
Task 5 (All Subtasks): Art From Scrap Ads.
The Art From Scrap ads have not been started and will be developed in
conjunction with the general Reuse ads in Task 4. Task 5 has not yet been started.
Task 6 (All Subtasks): City TV Reuse Video.
Planning meetings and work on the City TV Reuse Video will begin in January
2004. All subsequent work will follow the timeline provided in the Work
Plan. Task 6 has not yet been started.
Task 7 (All Subtasks): Art From Scrap PSAs.
Work on the PSAs is scheduled to begin in February 2004. Since the project
started later than planned, work on the PSA will most likely begin around
April 2004. Task 7 has not yet been started.
Task 8 (All Subtasks): Santa Barbara Reuse Web Page.
Work on the PSAs is scheduled to begin in February 2004. Since the project
started later than planned, work on the PSA will most likely begin around
April 2004. Task 8 has not yet been started.
Task 9 (All Subtasks): Art From Scrap Brochure.
Work on the Art From Scrap brochure has not started. Since the project
started later than planned, the City expects to begin work on the AFS
brochure in February 2004.
Task 10: Distribute AFS Brochures Through City of Santa Barbara Utility
Bills.
AFS brochure distribution will follow completion of Task 9, which is not yet
finished. Task 10 has not yet been started.
Task 11 (All Subtasks): Business Reuse Information Packet Planning.
Developing a Business Reuse Information Packet is scheduled to begin in
January 2004. The City expects this task will be on schedule. Task 11 has not yet been started.
Task 12.1: AFS Reuse Education Planning and Development Meetings.
Three meetings were held with the Art From Scrap Director and the CEC
Education Coordinator to plan, research, and develop Reuse educational
materials for the Art From Scrap Waste Reduction education program. An
additional meeting will be held in January 2004 to evaluate the materials
developed. Two planning and development meetings were held with the AFS
Director and AFS education staff. Task 12.1 is 80 percent complete.
Task 12.2: Purchase Additional Display Items for AFS Reuse Education
Program.
AFS staff purchased display sample materials from the supermarket and thrift
store, representing similar items that could be reused and were either
durable or disposable (e.g., toy snake made out of fragile plastic and
another out of durable rubber, plastic fork and metal fork). Task 12.2 is 100 percent complete.
Task 12.3: Create New Displays.
AFS staff created a new educational display to be used when students come on
waste reduction field trips. The display is interactive, having students
distinguish between reusable and non-reusable items, with a focus on similar
items that are either durable or disposable. Task 12.3 is 100 percent complete.
Task 12.4: Research Reuse Curricula for AFS Teacher Packets.
The AFT Program Director is developing teacher information packets on
several waste reduction subjects, including teacher background information
and student pre and post lessons. The reuse packet is currently in process
and expected to be completed by the end of December 2003. Task 12.4 is 75 percent complete.
Task 12.5: Research and Review Education Curricula.
The CEC Education Coordinator has participated in developing the reuse
information and has reviewed the completed portions. She will be working
along with the AFS Program Director to complete the reuse packet by the end
of December 2003. Task 12.5 is 75 percent complete.
Task 12.6: Duplicate Reuse Curriculum and Compile for Teacher Packets.
The AFS reuse information packets will be duplicated and distributed to
teachers beginning in January 2004, after completion. Task 12.6 has not yet been started.
Task 12.7: Conduct AFS Reuse Education Program to Students.
The AFS Reuse Education display has been in use since October 1, 2003, in
conjunction with all AFS Waste Reduction field trips. Students are reacting
positively to the interactive games of deciding which of several similar
items are reusable (durable) or trash (disposable). Task 12.7 is 100 percent complete.
Task 13 (All Subtasks): Conduct Training Meetings for Staff to
Implement Business Donation Solicitation Process.
In preparation for the Business Donor tasks of identifying business donors,
creating tracking tools for donate materials, training staff, contacting
businesses, and collecting materials, AFS has a grant request to the Santa
Barbara Foundation for a Business Coordinator position, and will be notified
by December 10, 2003 if they will be receiving funds for the position. Work
will begin on this task in January 2004, with the AFS Business Coordinator
completing most of the tasks. If funding is not received for the position,
existing AFS staff will be assigned various duties of Task 13. Task 13 has not yet been started.
Task 14 (All Subtasks): Reuse Open House — Planning Sessions.
The Reuse Open House is scheduled to be held in April 2005, in conjunction
with Santa Barbara Earth Day. Task 14 has not yet been started.
Task 15: Track Tasks for AFS and Report to City.
AFS Program Director has reported the progress on AFS tasks to the City of
Santa Barbara for inclusion in the first progress report. Financial
information and staff hours are still being compiled.
Task 15.1: Track Compilation of Tasks and Submit Progress Reports and
Invoices to CIWMB.
The City of Santa Barbara has completed the first progress report for the
CIWMB. An invoice was not completed for this report and will be included in
the second report. Task 15.1 is 50 percent complete.
Tasks 15.2-15.4: Track Compilation of Tasks and Submit Progress Reports and
Invoices to CIWMB.
These reporting tasks will be completed as the grant develops according
to the Work Plan. Task 15.2-15.4 have not yet been started.
*Permission was obtained from grant recipient to publish project profile.
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