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This page provides information on the CIWMB's Strategic Directive 11
(SD-11). Each of the four subdirectives links to further explanation
including baseline measurement, metrics or performance criteria, annual
targets, and key activities.
Directive
It is a core value of the CIWMB to educate the public about sound
environmental principles and practices.
Specifically, the CIWMB will:
- Conduct regular public education and public outreach statewide, resulting in
annual increases in the public's awareness of the CIWMB and sound environmental
practices.
- Work with the State Board of Education to approve the
Education and the Environment (EEI) Curriculum by
September 2009.
- Secure participation and monetary support by appropriate state agencies for
the EEI.
- Secure at least 50 percent of the total funding for EEI public outreach and
education from private entities.
11.1--Conduct regular public education and public outreach statewide,
resulting in annual increases in the public's awareness of the CIWMB and
sound environmental practices.
The Office of Public Affairs conducts regular outreach and education
campaigns, events and/or programs that are designed to provide education and
awareness to the general public regarding waste reduction, reuse and
recycling. Each program and/or campaign is designed to target specific
audiences for specific issues or materials. In the overall mission of each
of the Strategic Directives, public opinion and behavior is critical to the
accomplishment for these missions and goals. Public outreach and education
can ensure the publics accurate perception and more so, a change in the
publics behavior to adopt sound environmental practices.
Baseline
There is no current data from which to create a baseline measurement of the
public's awareness and education on waste reduction or recycling.
Metrics or Performance Criteria
Consumer awareness and behavior survey to determine consumer attitudes and
perception toward waste reduction, reuse, and recycling.
Annual Targets
By November 2007 bring to the Board the results of a consumer awareness and
behavior study.
Key Activities
The Office of Public Affairs is currently conducting a
consumer awareness
and behavior survey to gauge the public's perceptions and perspectives on
waste reduction and recycling in California. This study will allow CIWMB to
determine what efforts need to be made to reach the general public.
11.2--Work with the State Board of Education to approve the
Education and the Environment (EEI)
Curriculum by September 2009.
Office of Education and the Environment (OEE) and Cal/EPA staff are
actively implementing the Education and the Environment Initiative (EEI) by
developing the EEI Curriculum. This innovative curriculum will help students
simultaneously achieve mastery of selected academic content standards and
California's Environmental Principles and Concepts. It will complement
California's adopted instructional materials for the ease of teachers. The EEI Curriculum will also help children make informed choices and enable them
to become better stewards of their world. The EEI Curriculum will be
submitted to the State Board of Education for approval and formal adoption
for use in California's schools.
Baseline
There are no curriculum units at this time approved by the State Board of
Education (SBE).
Metrics or Performance Criteria
The number of curriculum units approved by SBE will serve as a metric.
Annual Targets
Over the next 12 months, field testing of the EEI Curriculum units will
be completed and pilot testing underway. The long term goal is 150 units
submitted to SBE for approval in September 2009.
Key Activities
Draft units, conduct field and pilot testing and respond to teacher
feedback, conduct a series of external review loops, complete additional
revisions, and ultimately submit to SBE.
11.3--Secure participation and monetary support by appropriate state
agencies for the EEI.
CIWMB has been the primary monetary contributor for the EEI effort to
date. Diversification of funding sources is needed to complete the
curriculum development and assure statewide roll out and implementation of
the EEI Curriculum.
Baseline
$765,000 has been contributed by the California Energy Commission,
Department of Toxic Substances Control, and the Water Resources Control Board
to date.
Metrics or Performance Criteria
Dollars received from State agencies will serve as a metric.
Annual Targets
A sample budget change proposal (BCP) and sample
memorandum of understanding (MOU) for agencies to utilize for annual contributions
to the Environmental Education Account (EEA). The goal is $250,000 in fiscal
year 2007/2008.
Key Activities
Networking with the Attorney Generals Office and District Attorneys
Association regarding penalties and settlements into the Environmental
Education Account; catalyzing regional and State water board municipal permittees to contribute to the EEA; and developing a work plan to secure
participation by Cal/EPA boards, departments, and offices (BDO), Resources Agency, and others. Implement workplan to secure Cal/EPA BDOs and other agencies' EEI contributions. Draft
multiagency BCP for fiscal year 2008/2009 to secure diverse funding for
EEI.
11.4--Secure at least 50 percent of the total funding for EEI public outreach
and education from private entities.
Private funding is critical to the long-term success of the EEI. Printing
and dissemination of the EEI Curriculum will require large sums of money and
much of it needs to come from the private sector. Heal the Bay entered into
a MOU with the Board and Cal EPA and has the lead on seeking private
funding.
Baseline
Zero private dollars have been raised to date.
Metrics or Performance Criteria
Dollars received from private sources will serve as a metric.
Annual Targets
$1,000,000 in 12 months
Key Activities
- Prepare and submit a bridge grant to the Packard Foundation for
obtaining a strategic planner.
- Hold a funders' conference if necessary and prepare and submit strategic
implementation plan.
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