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Waste Reduction Awards Program (WRAP)

WRAP Talk 2003

Download this WRAP Talk 2003 as a PDF.

The Waste Reduction Awards Program (WRAP), established by the California Integrated Waste Management Board in 1993 to recognize private organizations that develop innovative and aggressive programs to reduce their generation of solid waste, has bestowed honors on more than 8,700 California businesses and nonprofit organizations. WRAP recipients are vital participants in their communities' efforts to achieve the State mandate on cities and counties to cut trash in half.

Progress and Challenge

Twelve years ago, precedent-setting California legislation established one of the most ambitious waste management goals in the country—50 percent diversion for the Golden State. Thanks in great part to the innovative, resource-efficient business practices of WRAP winning businesses, California is now averaging 48 percent diversion statewide. In a state that generates 72 million tons of waste each year, this success represents a staggering amount of material.

Last year, the CIWMB recognized 2,154 organizations statewide with the WRAP 2002 awards. WRAP winners reported they cumulatively saved more than $73 million dollars. The businesses also diverted approximately 4.1 million tons of waste from California landfills. Clearly, this is progress.

California now faces a daunting economic challenge, with State and local government reeling under diminishing revenues and rising costs. The business community is striving to regain a robust footing. The question could be asked, "How important is waste reduction and recycling now?" The definitive answer is, "More important than ever."

Apart from the obvious business benefits of preventing waste through wise resource use, recent economic studies conducted by University of California demonstrate that managing discards in a manner other than disposal is good for California's economy. Recycling has much more positive economic impact than throwing away reusable material. Recycling creates jobs and tax revenue. In fact, it creates twice as many jobs in local communities—per ton of material—than does disposal.

The CIWMB is committed to assisting both the business community and local government to find economic opportunities through the implementation of the waste management hierarchy and the Board's 2001 Strategic Plan. With goals ranging from increasing conservation and product stewardship to expanding sustainable markets and public education, to regulating facilities, ensuring environmental justice, and promoting a zero-waste California, the CIWMB's work is far-reaching. 

The sustainable building program is a priority effort already well underway. Staff is working in conjunction with the Leadership in Energy and Environmental Design (LEED) Green Building Rating System to minimize the negative impacts of continuing development. This overlaps with efforts to promote the adoption of environmentally preferred procurement (EPP) policies by both government and private organizations to increase the purchasing of recycled-content products. 

Organic materials remain the most significant portion of the waste stream by weight. CIWMB efforts to advocate composting, grasscycling, and xeriscaping are increasingly focused on minimizing food waste and supporting food banks and food rescue programs. Novel approaches to education include promoting vermicomposting in schools to teach ecology and conservation.

Advances in information technology have also created the emerging challenge of electronic discards, or e-waste. Communities are faced with spiraling costs to safely manage obsolete computers, monitors, televisions, cell phones, and other high-tech gadgets. CIWMB is working cooperatively with stakeholders to explore the concepts of product stewardship and shared responsibility, so that the costs of end-of-life handling can be built into the supply chain.

Clearly, diverting 48 percent of 72 million tons annually is an astounding achievement. The next challenge is the remaining waste. With the ongoing efforts of WRAP participating businesses, California will continue to make progress toward its goal of a zero-waste state.

A Toast to the "WRAP of the Year" 2002 Winners

Each year, 10 outstanding businesses are acknowledged as industry leaders for their successful implementation of resource-efficient practices and aggressive waste reduction, reuse, and recycling programs.

  • BriarPatch Community Market, Grass Valley (two-year winner)
  • Dominican Hospital, Santa Cruz (six-year winner)
  • Leisure World, Laguna Woods (eight-year winner)
  • Manchester Grand Hyatt, San Diego (five-year winner)
  • Marian Medical Center, Santa Maria (three-year winner)
  • Portofino Hotel & Yacht Club, Redondo Beach (first-year winner)
  • Sierra Nevada Brewing Company, Chico (two-year winner)
  • Tofu Shop Specialty Foods, Inc., Arcata (first-year winner)
  • Westfield Shoppingtown, Mission Valley (five-year winner)
  • Whole Foods Market, Sebastopol (first-year winner) 

Perfect Participation

More than simple luck has driven 13 forward-looking businesses to win WRAP honors each and every year since the program began 10 years ago. In recent comments, CIWMB Chair Linda Moulton-Patterson acknowledged this accomplishment. "The State is proud that these businesses have chosen to operate here," Moulton-Patterson said. "They are an asset to their communities, and their commitment to California's environment is confirmed by a full decade of WRAP awards."

The following organizations deserve special acknowledgement for perfect winning records:

  • B. Braun Medical, Inc., Irvine
  • Beaulieu Vineyard, Rutherford
  • BioWorld Products, LLC, Visalia
  • Fender Musical Instruments Corporation, Corona
  • Flair Cleaners, Studio City
  • Hewlett Packard Company, Roseville
  • Marin Conservation Corps, San Rafael
  • New United Motor Manufacturing, Inc., Fremont
  • Portola Packaging, Inc., San Jose
  • TRW Radio Systems Division, San Diego
  • Warner Bros. Studio Facilities, Burbank
  • Waterman Industries, Foundry Division, Exeter
  • Yosemite Concession Services Corporation, Yosemite Valley

How Has Your Business Used the WRAP Logo?

Many WRAP winners incorporate the WRAP logo into their public image, attesting to their success as an environmentally concerned enterprise.

Amici's East Coast Pizzeria, Mountain View (six-year winner)
The logo is used in newspaper and radio ads, on a Web site, in magazine and newspaper articles, and is displayed in restaurants.

Cal Poly Foundation, Campus Dining, San Luis Obispo (eight-year winner)
Uses the logo in advertising, in a newsletter, on a Web site, on a certificate in the office, on doors, on notepads and on table tents.

Friedrich-Houston Enterprises, Torrance (nine-year winner) 
The logo is incorporated into advertising, letterhead, and t-shirts.

BriarPatch Community Market, Grass Valley (two-year winner)
The logo is in the organization's newsletter and displayed inside their store.

Traditional Medicinals, Sebastopol (six-year winner)
Logo is displayed in advertising, in a newsletter, on packaging (case boxes), on product (cartons), and on a Web site.

Application Tips For WRAP 2003

The WRAP application period is open annually from April 1 through June 30. No late applications will be accepted. California businesses and private nonprofits are eligible to apply. It is essential that all questions on the application be answered completely. All applications will be evaluated as received.

The most common errors applicants make, which will result in a lower (and possibly disqualifying) score, include: 

  • Not reading and following all instructions.
  • Not providing required information.
  • Not providing an authorized signature.
  • Not completing all questions.
  • Not describing why a particular question does not apply.
  • Providing attachments without an explanation or reference to specific questions.

Applicants are encouraged to use the WRAP 2003 resource guide, a companion document to the application. It will be available through the WRAP Web site along with the 2003 application. The WRAP program appreciates your efforts to provide complete information regarding your outstanding waste reduction practices.

Having Trouble Buying Recycled? It's Easier Than Ever to "Close the Loop!"

Green Building Makes Business Sense

The green building and energy efficiency measures at the Cal/EPA building result in a savings of $478,000 on utility bills each year. That money represents six jobs. By purchasing recycled carpet instead of the standard, $160,000 was saved which could create two more jobs.

The State of California's East End Complex in Sacramento incorporated 110 green enhancements and will save the State an estimated $185,000 annually. East End is a great example of a building that cost no more to build, yet is expected to exceed Title 24 energy standards by 40 percent.

Waste Reduction Resources for California Businesses

The California Integrated Waste Management Board maintains a vast collection of resources to assist organizations prevent waste, recycle more, and purchase products with recycled content. Most of this information is just a few mouse clicks away on the Board's easy-to-use Web site.

Are you throwing away surplus materials that you know others could use? 
Visit California Materials Exchange (CalMAX), an informational forum fostering the exchange of still useable resources between businesses and institutions. Place free classified listings for materials wanted or available. Reduce disposal costs; find needed feedstock.

Buried in office paper?
Find out ways to reduce unnecessary office paper consumption and save money at the same time with the CIWMB's Paper Web site, which provides a variety of resources on eliminating paper waste, reducing consumption, and purchasing recycled paper.

Looking for ways to buy recycled?
Visit the Recycled Content Products (RCP) directory, which lists thousands of recycled products, as well as manufacturers, distributors, and reprocessors who produce the products or process the materials used to make them.

You can also visit the Buy Recycled Program's Web site to learn more about the benefits of buying recycled, which include diverting waste from landfills, reducing manufacturing waste and pollution, reducing energy consumption, and improving markets for recycled products. Buying recycled is good for the environment and is good for business.

Do you manufacture products that use recycled feedstocks? 
If so, you might be eligible for a RMDZ loan. The Recycling Market Development Zone (RMDZ) loan program is a partnership of local governments and the CIWMB, created to provide incentives to businesses that use secondary materials from the waste stream as feedstock for their manufacturing processes.

What is the latest on e-waste management? 
Laws and policies concerning the proper management of electronic product discards are evolving rapidly. Learn the latest on the Electronic Product Management Web site.

Looking for ways to reduce food waste?
Visit the Food Scrap Management Web site, which provides information and resources to help reduce food waste and save money on disposal costs. Resources include food scrap prevention tips, lists of local food banks and food rescue programs, and on-site and off-site composting options.

Why Build Sustainable?
Sustainable design is an opportunity to use resources efficiently while creating healthier buildings. It provides cost savings to all Californians through improved human health and productivity, lower cost building operations, and resource efficiency.

How can your business benefit from sustainable landscaping?
Sustainable landscaping can produce significant economic and environmental benefits. Savings include reduced labor, water, and fertilizer costs, lower hauling expenses, and disposal fees. Visit the CIWMB's Organics Web site for more information.

Interested in saving your business money?
Visit the Waste Prevention Information Exchange (WPIE) Web site, an interactive directory of informational resources for waste prevention that directly results in costs savings.

For further information, e-mail the WRAP Program at WRAP@ciwmb.ca.gov, or call Piper L. Miguelgorry, WRAP Program Coordinator, at (916) 341-6604 or fax to (916) 319-7699.

 

Last updated: March 03, 2008


Waste Reduction Awards Program (WRAP) http://www.ciwmb.ca.gov/WRAP/
Cindi Rumenapp, wrap@ciwmb.ca.gov (916) 341-6604