Zone Administrator Training Conference: Promoting and Marketing the RMDZ Program

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Dear RMDZ Workshop Attendee:

It is our pleasure to invite you to the California Integrated Waste Management Board's "Zone Works" training workshop at the Waterfront Plaza Hotel in Oakland's Jack London Square on October 25-26, 2007.

The goal of this workshop is to provide Zone Administrators with the specific tools and resources on how to successfully promote and market the Recycling Market Development Zone (RMDZ) program in their zones. This workshop will provide an opportunity to learn about the state and local resources and tools available to assist you in marketing your program, joint marketing and outreach techniques, and an update of the various local and regional market development activities.

We strongly encourage you to attend especially if you are a new Zone Administrator. Also, please invite others on your RMDZ team to what will be an interesting workshop. Lastly, don't miss an opportunity to meet and chat with our newest Board Member, Wesley Chesbro. We look forward to a successful event and hope to see you this October in Oakland!

Sincerely,

John Smith, Branch Manager
Local Assistance and Market Development Division--North Branch

Agenda

Day 1: Oct. 25, 2007

9:00-11:00 a.m.

California Association of Recycling Market Development Zones (CARMDZ) Board Meeting (Zone Administrators only)

11:00-11:30 a.m.

Registration

11:30-12:30 p.m.

Lunch n' Learn!

Opening Remarks

Pamela Kelley, CIWMB Local Assistance and Market Development Division (LAMD)--Bay Area
Carragh Taylor-Hunt, Conference Planner, California State University Sacramento (CSUS) College of Continuing Education
Steve Lautze, Zone Administrator, Oakland/Berkeley RMDZ and CARMDZ President
Wesley Chesbro, CIWMB Board Member

12:30-1:45 p.m.

Local & Regional Market Development Strategies

Steve Lautze, President, CARMDZ: Screening of film Point of Return
Justin Lehrer, Program Manager, StopWaste.Org

1:45-2:45 p.m.

State/Local Resources & Tools to Market the RMDZ Program

Jon Myers, Assistant Director, CIWMB Office of Public Affairs

2:45-3:00 p.m.

Break

3:00-4:30 p.m.

Resources and Tools to Effectively Market the RMDZ Program

Shana Levy McCracken, President, Gigantic Idea Studio

4:30-5:30 p.m.

Zone Administrators Peer Share

5:30-7:00 p.m.

Networking Reception

Day 2: Oct. 26, 2007

8:00-8:30 a.m.

Breakfast

8:30-8:45 a.m.

Load Buses for Business Tours

8:45-11:45 a.m.

Business Tours

E-Cullet: Glass Recycling Business
Farook Afsari, Owner
St. Vincent de Paul of Alameda County: Reuse Businesses
Colleen Miller, Director of Development and Communications

11:45 a.m.-12:00 p.m.

Break/Hotel Checkout

12:00 p.m.-1:45 p.m.

Lunch n' Learn!

Market Assessment Action Plan (MAAP)
John Smith, Branch Manager, CIWMB LAMD Division--North
Duane O'Donnell, Zone Administrator, Sacramento RMDZ
Board Updates
John Smith, Branch Manager, CIWMB LAMD Division--North
Closing Remarks
Steve Lautze, Zone Administrator, Oakland/Berkeley RMDZ
Pamela Kelley, CIWMB LAMD Division--Bay Area

October Zone Works Conference: Promoting and Marketing the RMDZ Program

Dates and Location

Welcome Message

Agenda