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V. Details of the 1996 Market Development Plan
A. Paper
B. Compostables and Mulches
C. Plastics
D. Construction and Demolition
Materials
E. Tires
F. Buy Recycled
G. Industrial Market Development
A. Paper
(2000 goal: 9.8 MTPY)
1. Develop regional supply data for recovered paper to assist paper recyclers in
identifying existing and potential feedstocks.
The following actions were selected to respond to the need of recycled paper
manufacturers to know the sources and volumes of existing and potential recovered paper
supply and to be able to target those sources. The actions are new activities for the
Board.
- Collect and analyze existing and updated regional paper recovery and disposal data.
Develop methodology to estimate regional supplies.
- Develop a model to update regional paper recovery and disposal data that is out of date.
- Include supply data in the Board's quarterly market reports.
2. Increase office paper recovery.
These actions were selected due to the immediate need to provide quality office paper
feedstock to paper mills, and because of the huge potential supply of unrecovered paper in
offices. The actions are an expansion of existing Board programs.
- Help recycling coordinators provide technical assistance to local businesses and office
building managers to develop effective office paper collection programs.
- Provide recycling coordinators with information identifying specific business types with
the greatest potential for significant office paper recovery.
- Develop office paper collection guides, case studies, lists of office paper collection
services, and other materials that recycling coordinators can provide to local businesses.
- Distribute this information to local recycling coordinators through the Diversion,
Planning, and Local Assistance Division, the R-Team, and RMDZ administrators.
3. Increase use of mixed paper in non paper products, particularly building
products such as wall panels and medium-density fiberboard.
The actions below were selected because mixed paper continues to represent a large
portion of the California waste stream, especially in residences, and because nonpaper
products may provide greater long-term demand for mixed paper than paper products. The
actions are new programs for the Board.
- Identify building products made in California that could be produced with mixed paper.
- Compile case studies of building product manufacturers that have successfully
substituted mixed paper for conventional wood-based feedstock.
- Provide targeted manufacturers with case studies and other technical information to
encourage their use of mixed paper.
- Promote use of mixed paper in building products through regional building and
construction industry alliances.
4. Support compliance with the Minimum Content Newsprint Program.
These actions were selected since they are a mandated Board program (Public Resources
Code §42750-42791). The actions are a continuation of current Board activity.
- Continue to certify newsprint consumers' compliance with the program. As necessary,
enforce the program.
- Provide technical assistance to newsprint producers and users to assist in meeting
compliance.
5. Facilitate the development of export markets for all grades of recovered
paper.
These actions were selected since they are a mandated Board program (Public Resources
Code §42750-42791). The actions are a continuation of current Board activity.
- Continue to publicize export market data for waste paper in the Board's quarterly market
report.
- Enter into an Interagency Agreement with the Trade and Commerce Agency to provide
detailed export marketing assistance.
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B. Compostables and Mulches
(2000 goal: 6.3 MTPY)
1. Increase use of compost and mulches by agriculture, landscapers, and
nurseries.
These actions were selected due to large quantity of compostables in California's waste
stream and the huge market potential for compost use by the targeted industries. The
actions are continuations of existing Board programs.
- Conduct a public education program about the benefits of composting, compost use, and
product quality issues through targeted agricultural media and industry outreach.
- Continue cooperation with industry to refine and implement compost product quality
guidelines.
- Publicize successful compost demonstrations through field days, videos, and other public
education media.
- Sponsor additional compost demonstration projects.
- Compile, publicize, and distribute a description, the results, and the list of compost
demonstrations.
- Increase applications of Clean Green materials to California agriculture.
- Develop a comprehensive tracking system to assess the development of compost and clean
green mulch facilities and markets to closely track this industry's development.
2. Increase cost effective production of environmentally safe compost by
providing information and assistance to the composting community and regulators (including
local enforcement agencies).
The below actions were selected due to the immediate need to encourage compost
production and to educate producers on the Board's application of tiered permitting to
compost facilities. The actions are continuations of current Board programs.
- Provide joint training to local enforcement agencies' staff and the composting community
on safe and productive composting practices and on complying with the Board's composting
regulations.
- Work with other State permitting agencies (e.g., Air Resources Board, State Water
Resources Control Board) and local governments to assess whether there are systematic
barriers to compost market development as a result of compost regulations. Correct these
barriers as necessary.
- Encourage new operations and facilities, especially on-farm composting of urban
materials, through information sharing and technical assistance.
- Target RMDZ loan funds to support establishment of compost operations.
C. Plastics
(2000 goal: 0.4 MTPY)
1. Assist in compliance with the Rigid Plastic Packaging Container Program and
the Minimum Content Trashbag Program.
The following actions were selected because the Rigid Plastic Packaging Container
Program and the Minimum Content Trashbag Program are mandated Board programs authorized by
Public Resources Code §42300-42345 and 42290-42297. The actions continue current Board
activities.
- Annually calculate the all-container and PETE recycling rates for plastic packaging
containers and, if necessary, expand compliance of the program requirements.
- Continue to certify plastic trashbag manufacturers' compliance with the program. As
necessary, expand education and compliance with the program requirements.
- Continue to assist plastic product manufacturers by providing lists of postconsumer
resin collectors and processors, distributing cost models to reduce plastic collection
costs, and facilitating contacts to link resin producers and users.
- Track Food and Drug Administration issuance of letters of non objection to container
manufacturers for use of post consumer resins in food contact applications.
2. Increase use of recycled plastic by durable good manufacturers and promote
design for recyclability principles with those manufacturers.
These actions were selected due to the large potential market for collected plastic in
durable products, and the opportunity to target collection of additional resins for
recycling (beyond HDPE and PETE). The actions are new activities for the Board.
- Conduct workshop(s) for manufacturers of plastic durable goods (e.g., computer housings,
waste baskets, automobile parts, flower pots, plastic lumber) and with reprocessors to
discuss use of recycled resin and design for recyclability principles.
- Target Board RMDZ loan funds to support establishment of reprocessors and
recycled-content product manufacturers.
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D. Construction and Demolition Materials
(2000 goal: 6.2 MTPY)
1. Assist the California Department of Transportation (CalTrans) with testing and
specification development for recycled-content road products.
These actions were selected due to the large amount of concrete, asphalt, and asphalt
roofing in California's waste stream and the need to develop adequate markets for
recyclable C&D materials resulting from base closures, natural disasters and
demolition projects. The actions are new activities for the Board.
- Provide funding for CalTrans to test the use of ground asphalt roofing shingles in
asphalt and other road products as appropriate.
- Provide staffing and other resources to CalTrans as necessary to expedite specification
development for recycled-content asphalt.
- Promote existing (but unpublished) CalTrans specifications for recycled-content roadbase
to local government engineers through targeted mailings and workshops.
- Work with local governments to test and develop specifications for recycled content road
products for use at the local level.
2. Investigate opportunities for wood waste markets.
The actions below were selected due to the relative unavailability of detailed
information to adequately and accurately assess market barriers and opportunities for
urban wood waste, particularly due to expected closure of biomass energy facilities. The
actions are new activities for the Board.
- Create a wood waste advisory task force to identify market barriers for urban lumber and
rural wood waste, and for agricultural and forest wood waste. Recommend actions to
overcome those barriers.
- Sponsor a statewide wood waste conference to identify market development opportunities
and to facilitate expanded markets for wood waste.
3. Conduct studies on the use of ground drywall.
This action was selected due to the large amount of drywall in the waste stream and the
potential negative environmental impacts resulting from disposal of drywall in landfills. The
action is an extension of existing Board activity.
- Target applications for use in compost production and as a soil amendment on
agricultural soil and deforested land.
4. Implement the Board-approved C&D Plan.
This action was selected to coordinate the Board activities directed by the C&D
plan and the market development plan.
- Continue implementation of the C&D plan, including activities involving military
base closure and disaster debris management.
E. Tires
(2000 goal: 0.2 MTPY)
1. Increase waste tire diversion by supporting alternative diversion programs
including the cement manufacturing industry and its use of tires as a fuel supplement.
The following actions were selected due to the environmental impacts of landfilled
tires, the potential environmental benefits of substituting tires for coal as a fuel, and
the funds are available at the Board to promote tire markets. The actions are
expansions of existing Board activities.
- Provide data analysis and dissemination and financial assistance regarding emissions
testing at cement kilns.
- As necessary, provide financial assistance for equipment modifications to use tires as
fuel at cement kilns.
- Develop medium and long-term market development strategies to promote pyrolysis and
devulcanization.
2. Increase the use of recycled crumb rubber by promoting and developing crumb
rubber markets through the Board's Tire Grant and RMDZ Loan programs.
The following actions were selected due to the immediate need to identify new markets
for recycled tires. The actions are continuations of existing Board activities.
- Include criteria in future waste tire grant regulations establishing a hierarchy of
end-uses, but giving priority to crumb rubber market development.
- Revise RMDZ loan criteria to increase the priority of manufacturers that utilize crumb
rubber in their products, and for local agencies utilizing crumb rubber in civil
engineering and other applications.
- Facilitate contacts between end users and suppliers of crumb rubber through outreach
programs, including workshops and conferences, to disseminate information on emerging
technologies using waste tires.
- Encourage industry efforts to establish quality standards for crumb rubber production to
address quality concerns of product manufacturers and coordinate meetings to establish an
industry group to develop these standards.
- Encourage industry efforts to establish a "tire advisory council" to promote
the waste tire reuse/recycling industry by coordinating meetings to establish such a
committee.
- Promote the use of rubberized asphalt by providing information to local governments
about production methods, proper application techniques to street surfaces, and potential
cost savings through its longer life span than conventional asphalt.
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F. Buy Recycled
1. Increase procurement of recycledcontent products (RCP) and refurbished
products by the private and public sectors.
These actions were selected due to the necessity to close the recycling loop by
developing markets and customer acceptance of products made from recycled materials. The
actions are expansions of existing Board programs.
- Continue formation of alliances to encourage RCP procurement and the implementation of
waste management strategies by the private sector.
- Use the "model green building" approach, where appropriate, to encourage each
occupant in a business park or office tower to implement comprehensive "close the
loop" waste prevention, recycling, and RCP-procurement practices.
- Enhance the quality of the RCP database by increasing the number of manufacturers,
distributors, and products listed. Make the database available on the Internet.
- Continue the State Agency Buy Recycled Campaign to encourage procurement of
recycled-content products.
- Assist local governments in identifying and eliminating local ordinances, codes, and
procurement policies that pose barriers to the use of RCPs. Produce a Resource Guide of
case studies and sample specifications, contract language, ordinances, and procurement
policies for distribution to the public and private sectors.
- Cosponsor the construction of a recycled-content building product mobile exhibit for
educational venues.
- Conduct a market research study to assess customer awareness and acceptance of
recycled-content products. Determine whether product markets are improving and why,
customer attitudes and buying habits, and strategies that would have the greatest
influence on recycled-content product purchases.
G. Industrial Market Development
The Board selected these actions to assist in the formation and expansion of recycling
businesses, businesses which traditionally have had limited access to financing and siting
assistance. These actions are expansions of current Board programs and will be
pursued during the implementation of the Board's "Recycling Market Development
Zone Program Marketing Strategy."
1. Increase the number and capacity of recycling and reuse businesses in
California.
- Actively promote Recycling Market Development Zones to prospective businesses.
- Provide zone administrators, recycling-based manufacturers, and reuse businesses with
enhanced technical assistance regarding siting decisions and regulatory compliance,
feedstock information, business planning and development assistance, financing resources,
manufacturing technologies, and marketing assistance for recycled-content products.
- Continue R-Team business and technical assistance.
- Prepare and distribute case studies of successful reuse, recovery, processing, and
recycling programs and businesses to local jurisdictions.
- Review credit and collateral requirements to make funding more accessible to recycling
businesses.
- Inform major banks in California of the Board's RMDZ Loan Program and how it can work in
conjunction with their lending programs to support local businesses.
- Extend the sunset date and increase available funding for the RMDZ Loan Program. Support
or sponsor legislation (e.g., SB 1535, Killea) that extends and expands the RMDZ Loan
Program.
- Continue to pursue loan sales, loan guarantees, and other opportunities to increase
funds available to reuse and recycling businesses.
- Provide ongoing training of Board and zone staff to enable them to provide information
and technical assistance to client businesses.
- Investigate and implement new incentives to provide zone administrators with additional
tools to assist, attract, and retain reuse and recycling businesses.
- Develop a zone and loan program reporting system at the Board and in the zones to track
business contacts and other zone activities such as materials diverted, jobs created,
technical assistance rendered, and resources expended.
- Secure adequate long-term funding for the RMDZ program and ensure that the Zone and Loan
Programs are implemented efficiently by the zones.
- Continue work with the Trade and Commerce Agency to provide export marketing assistance
and technical assistance to recycledcontent product manufacturers.
- Promote the Chicago Board of Trade (CBOT) on-line bulletin board of secondary materials.
- Work with the California Pollution Control Financing Authority and the California Debt
Limit Allocation Committee to increase the amount of tax-exempt financing available for
pollution control projects that involve reuse businesses and recycled-content product
manufacturing.
- Work with utilities to promote the availability of utility rate incentives to recycling
businesses in RMDZs.
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