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Local Government Used Oil and HHW programs routinely provide the public and businesses with information about program services, issues or regulations. Research shows that how information is presented can improve its effectiveness. Messages that aim to bring about behavior change such as recycling used oil and filters are more persuasive if they:
- Are geared to the appropriate target audience.
- Are concise and attention grabbing.
- Utilize peer pressure (Everybody's doing it!).
- Are delivered by a role model or recognized expert.
- Elicit commitment from the audience.
Below is collection of materials in different formats developed by CIWMB, local jurisdictions, and nonprofit groups using CIWMB grant funds. The TIF, EPS, and JPG files are designed for professional reproduction (10 X 14.5 inches). The reproducible posters can be customized for your community by a graphic designer. The camera-ready graphics, logos and clip art can be downloaded and pasted into locally-developed materials.
Please note that use of this artwork is subject to copyright guidelines.
CIWMB-Developed Materials | Locally Developed Materials
CIWMB-Developed Materials
Graphics (Camera-Ready)
Posters
These posters are available only from the California
Integrated Waste Management Board (CIWMB). To obtain these posters
please contact your Grant Manager.
Storm Drain
(128 KB, jpg
format)
Target Audience: General public
Prevent oil from entering storm drains. |
Race Car
(89 KB, jpg
format)
Target Audience: Car racing fans
Recycle used oil and filters. |
Hazardous Products in the Home
(154 KB, jpg format)
Target Audience: General public
How to safely dispose of hazardous home products. |
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Locally Developed Materials
Posters / Commitment Letter / Pledge Card and Sticker (Reproducible)
The used oil and filter collection programs in San Jose, Santa
Monica, Long Beach, Huntington Park, Compton, Lynwood and Southgate
have successfully used the “little girl” outreach materials below to
increase used oil and filter recycling in their communities. Latinos
surveyed in each of these cities preferred this image focused on
child protection over two others emphasizing clean neighborhoods and
used oil toxicity. The display of these posters and take-home cards
at auto-related businesses
combined with their promotion of used
oil/filter recycling to their customers increased oil and filter
collection from 18 percent to as much as 98 percent depending on the
city.
Dump Used Oil And We All Get Soaked
(little girl poster)
Target Audience: General public and Spanish-speaking immigrants
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 Includes recycling message
English (778 KB, jpg format)
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 Includes recycling message
Spanish (797 KB, jpg format)
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The high resolution posters available above are designed for
professional reproduction in 10 X 14.5 inch format. These posters and commitment letters
can be customized to fit your community needs with County/City name, Certified
Collection Center (CCC) locations and/or other used oil and filter recycling
information. However, the posters can be viewed and printed from an
ordinary personal computer with any picture viewing software.
To save any of the artwork below, right click on the image and
from the list select "Save Target As..." and
specify the location of the file where you would like to save the file.
Once the location is selected, click "Save." Your saved file can
either be reproduced as is or can be exported to an Adobe Photoshop
or similar graphic designing tool for customization.
The little girl image above is also available in
other formats for grantees to customize with local
collection information:
Take-home card: English (696 KB, jpg format)
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Spanish (738 KB, jpg format)
Used oil recycling commitment letter
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Full page: English (816 KB, jpg format)
| Spanish (846 KB, jpg format)
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Half page: English (384 KB, jpg format)
| Spanish (408 KB, jpg format)
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| Oil/Filter Recycling
Outreach Commitment Letters for Auto-Related Businesses
Long Beach and four other cities significantly increased
used oil and filter collection in their communities by
building relationships with 221 auto-related businesses.
Managers and their employees at these businesses agreed to
sign the commitment letter below pledging to promote used
oil/filter recycling to their customers. These commitments
contributed to an average increase of 38 percent in oil
collection and 55 percent in oil filter collection in the
five cities.
CIWMB Certified Collection Center Used Oil Recycling
Commitment Letter (Adobe PDF, 104 KB) |
| Pledge Cards and Stickers Getting
people to publicly commit to oil and filter recycling is a
very effective way of convincing them and others to actually
recycle their oil and filters. Written commitments are often
more effective than verbal commitments. The more public a
commitment, the more likely people are to honor it.
The cities of Bellflower, Downey, La Mirada, Torrance,
and West Hollywood informed people about used oil and filter
recycling at city-sponsored community events and then asked
them to sign a
giant public pledge form
stating their commitment to recycle used oil and filters. |
Sticker |
Card |
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Download the sticker and card
(zip file, 514 KB). Includes both items in tif, eps, and larger jpg format.
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Sample Materials (Not Reproducible)
Please note: Some of the items may not meet the
current minimum requirements for color
scheme, proper verbiage, etc., and are meant only to provide ideas,
concepts, and information. All premiums and educational materials are
subject to audit and must meet the CIWMB's standards and requirements.
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