21st Century Policy Project

Future Search Conference Issue: Education and Public Awareness

Issue Definition and Scope

From government to industry, and from students to the general public, education tools have been developed and implemented to effect behavioral changes related to waste management. Many of these stakeholders have utilized education strategies, but have not achieved the desired results--to capture the interest of Californians and increase their understanding and knowledge of integrated waste management issues. These efforts are not always coordinated or complementary, and tools to measure their effectiveness are limited. In addition, in order for any public education message to be taken seriously and be effective, it must be based on good data and sound science.

Background

A number of education activities have been initiated by the many stakeholders to change perception and practices relating to waste prevention, recycling and waste management in general. These strategies have taken a variety of forms from statewide multi-media campaigns to very specific, customized local implementation of outreach efforts. School curriculum programs and resources to assist schools in on-site waste diversion programs have also been an important part of education outreach. The Integrated Waste Management Board is legislatively mandated to establish a statewide public information and education program targeting all sectors of the population. In addition, the Board is to provide instructional and waste diversion resources and assistance to schools statewide.

Issue Questions

• What strategies should be explored to promote, educate, and encourage the public to participate in recycling and waste prevention programs?
• Should steps be taken to reach the diverse population in California? How might that be achieved?
• How should the IWMB participate in public education and awareness efforts?
• Is a unified message an important goal? If yes, how should it be developed and delivered?
• With so many competing interests, how can the public’s interest be captured?
• Is there a need for comprehensive and timely waste management data? If yes, who should provide it?
• How can educational processes be utilized to promote closing-the-loop/buy recycle behavior?

Last updated: October 18, 2007